How We Made Public Landing Go Viral - 100K+ Impressions in Just One Month

The Challenge

Public Landing already had a loyal customer base and plenty of glowing reviews, with guests raving about the delicious food, beautiful atmosphere, and excellent service. But despite their strong reputation offline, their social media presence didn’t fully capture the energy and charm that made dining at Public Landing such a memorable experience. Their posts tended to focus on static images of food and announcements, which didn’t showcase the people, stories, and personality behind the brand. As a result, their content wasn’t reaching enough new audiences, and engagement from followers remained modest. In an increasingly competitive market, they needed to stand out online as much as they did in person, with a strategy that not only highlighted what they offered but also connected with people on a more personal and emotional level. To achieve this, they needed to increase their reach, inspire more interactions, and generate buzz that would expand their audience beyond their existing customer base.

The Strategy

We crafted a well-rounded social media strategy using a smart mix of the four essential post types. They are educational, promotional, engagement-driven, and entertaining, to keep the content balanced and appealing. Each type played a role in reinforcing the brand’s presence: educational posts provided helpful and interesting information about the restaurant and its offerings, promotional posts highlighted menu items and encouraged visits, and engagement-focused posts invited followers to join the conversation. But we quickly realized that the one thing their audience craved most was entertaining, relatable content that made them smile and feel connected. So we leaned heavily into that, creating posts that were playful and authentic while still aligned with the Public Landing brand. We brought their personality to life by showcasing behind-the-scenes moments, giving followers a glimpse of the staff, and weaving in humor that resonated with anyone who has ever worked in or dined at a restaurant. By focusing on relatable workplace dynamics and real human interactions, rather than just polished food photography, we made the brand feel more approachable and endearing. This strategy allowed Public Landing to stand out in a crowded social feed, all while staying true to their unique voice and charm.

What We Did

We created more human-centered and entertaining content by leaning into relatable, real-life moments that showcased the personality of the brand. Instead of focusing solely on food, we told stories about the people, humor, and quirks that make Public Landing special, all while aligning the client’s message with trending topics that were already gaining traction online. By crafting bold, eye-catching visuals paired with emotional, shareable captions, we brought their brand to life in a way that felt authentic and fun. We posted strategically at peak hours, engaged quickly with the audience by replying to comments and DMs, and extended the buzz by repurposing the most viral content into stories, reels, and posts across multiple platforms. Through strategic hashtags, we also boosted organic reach and built trust with new audiences, proving that great content and timely execution can make a big impact without paid ads.


The Results

📈 Over 150K video views on Facebook

📈 Over 88K impressions from a single Facebook reel (with 94% coming from non-followers)

📈 18.8K organic views on Instagram with 65% from non-followers

📈 2.6K interactions on Facebook — up 442%

📈 330 new followers in a month — up 547%

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