As YouTube celebrates its 20th anniversary, the platform is looking toward an exciting and innovative future. In a recent blog post, CEO Neal Mohan outlined the company’s “big bets” for 2025, focusing on four key areas that will reshape the platform for creators, viewers, and the industry at large.

When it comes to snack brands, few are as synonymous with fun and boldness as Cheetos. Over the years, the brand has built a reputation for pushing boundaries, not only with its cheesy, crunchy snacks but also with its unique marketing campaigns.

January 19th is fast approaching, and to some that may mean nothing, but for the large latter, we are all impatiently waiting to see if the Supreme Court bans Tik Tok. A large number of people are completely aware that there is a potential ban, but also completely unaware of why there is a ban.

Dunkin' is stirring up excitement with a new celebrity partnership that blends pop culture and premium coffee. Teaming up with singer-songwriter Sabrina Carpenter, the coffee chain has unveiled a limited-time beverage, Sabrina’s Brown Sugar Shaken Espresso. Let’s chat about their strategy:

The U.S. government may ban TikTok by January 19, 2025, over national security concerns unless its parent company, ByteDance, divests ownership, with the Supreme Court reviewing the case on January 10. If banned, users and businesses could face disruptions, but similar platforms like Meta's Reels may fill the void, offering creators new opportunities to build audiences from scratch.

Collaborations are crucial for brands because they expand their reach, enhance credibility, and create buzz. By teaming up with other high-profile names or complementary companies, brands like Skims can tap into new audiences, gaining exposure and relevance. Collabs combine the strengths of both partners, often resulting in innovative and unique products. They also keep the brand exciting and newsworthy, ensuring it stays on consumers’ radar.