What is SEO and Why is it Important?
SEO, or Search Engine Optimization, is all about making your website easier to find on Google and other search engines. When people search for the products, services, or information you provide, good SEO helps your site appear higher in the results—so your ideal clients are more likely to discover you. Think of it like putting your business on the busiest street in town instead of a side road no one drives down.
Why SEO is Essential
Most people never scroll past the first page of Google. If your website isn’t optimized, you risk missing out on valuable traffic from people who are actively looking for what you offer. Strong SEO increases visibility, builds credibility, and drives long-term results. Unlike paid ads that stop the moment you stop spending, SEO continues to bring in traffic if you maintain it.
Getting Started with SEO
You don’t need to be an expert to begin improving your SEO. Here are a few accessible starting points:
Google Search Console: A free tool from Google that shows how people find your site, what keywords they use, and alerts you to issues like broken links or slow-loading pages.
Squarespace SEO Tools: If your website is built on Squarespace, you already have built-in SEO features. These include editing page titles and descriptions, customizing URLs, and adding alt text to images—small changes that make a big impact.
Content is Key
Search engines reward websites that regularly publish helpful, relevant content. One of the best strategies is to create a content hub on your site. This can feature in-depth guides, blog posts, infographics, or short videos that answer common questions your clients have. Not only does this improve SEO, but it also positions your business as a trusted resource and gives visitors a reason to keep coming back.
When to Hire an SEO Professional?
DIY tools are a great starting point, but if your industry is competitive—or you want faster, more advanced results—working with an SEO professional can be a smart investment. An expert can conduct in-depth keyword research, develop a tailored content strategy, handle the more technical aspects of optimization, and track performance over time.
Final Thoughts
At its core, SEO is about making sure the right people can find you at the right time. Whether you start with free tools, use built-in features, invest in a content hub, or hire an SEO professional, building a strong SEO foundation is one of the best ways to grow your online presence and turn your website into a powerful business tool.
If you have questions about SEO or want help getting started,
contact us at 4Wealth Marketing—we’d be happy to guide you.
