Brookhaven Market
When Brookhaven Market asked us to help showcase what makes their stores special, we knew this project wasn’t just about photography — it was about storytelling. The goal was clear: create authentic, engaging visuals that show both the people and the experience that make Brookhaven a one-of-a-kind place to shop and work.
The Approach:
Before picking up a camera, we studied what other grocery stores and markets were posting online. We analyzed how competitors highlighted their staff, stores, and products — and we asked, How can we do it better? Our goal was to level up Brookhaven’s presence by focusing not only on food but also on the people, culture, and beauty inside each location.
The Plan:
We didn’t want random snapshots. We built a detailed shot list to ensure every image had a role — whether for the website, online shopping, or social media storytelling. This included:
Employee Spotlights – capturing the faces and smiles of the Brookhaven team.
Store Beauty – wide shots and details that highlight the inviting layouts, fresh produce, and atmosphere of each location.
Product Features – high-quality photography to support the online shopping experience.
Lifestyle Moments – natural, behind-the-scenes shots of staff doing what they love.
The Process: Visiting All Four Stores
To fully capture the spirit of Brookhaven, we visited all four locations. Each store has its own charm, and it was important to reflect that diversity while keeping the brand identity cohesive. From employees behind the register and in the kitchen, to the fresh displays and warm customer interactions, every photo was designed to show what life at Brookhaven looks like.
The Result: More Than Photos
The end product was more than a gallery of images. It became a visual story that shows future employees what it’s like to work at Brookhaven, and gives shoppers a reason to feel connected to the market before they even walk through the doors.
Brookhaven Market is more than a grocery store — it’s a community. And now, with photography that brings its story to life, that community is visible online for everyone to see.
