The Public Landing in Lockport IL!
In just 90 days, a neighborhood restaurant in Lockport went from being known only to locals to reaching over 716,000 views on social media — that’s a 416% increase in visibility.
The Challenge
Everyone knew this restaurant served great food. But great food isn’t enough if new customers don’t know you exist. The question was: How do we make this restaurant discoverable to more people, outside of word of mouth?
The Strategy
We knew the answer wasn’t just posting more pictures of plates. Instead, we made the face of the restaurant its owner.
People don’t build relationships with menus — they build them with people. By putting the owner front and center, we created a bridge of trust, authenticity, and relatability. This shifted the social presence from “just another restaurant” to a story people wanted to be part of.
The Results
716,420 views in 90 days
81% of views from non-followers — new, potential customers
Top posts reaching tens of thousands of people who had never stepped through the doors
Why It Matters
Social media didn’t just amplify the food — it amplified the story. By telling people who was behind the kitchen, we built awareness, trust, and a reason for people to choose this restaurant over the competition.
For small businesses, social media isn’t optional anymore. It’s the megaphone that turns passion into visibility — and visibility into loyal customers.
