Transforming Peggy’s Online Presence: From Listings to Lasting Connections
Once reliant on posting on her own, Peggy turned to us for help managing her page. What started as a simple need for support quickly grew into a complete refresh of her online presence. We restructured her feed to create a more polished and cohesive look, introduced a mix of eye-catching visuals and well-crafted captions, and built a content plan centered on posts that were engaging, educational, and inspiring. By consistently highlighting her properties, sharing market insights, and adding value for her audience, we’ve been able to maintain a lively and professional page that not only draws attention to her listings but also keeps her name at the forefront of real estate agents in Chicago’s western suburbs. This combination of strategy and creativity ensures that Peggy stands out in a competitive market while still letting her personality and expertise shine through.
+2.1K%
Content views*
+21.1K%
Organic views*
+24%
Organic reach*
*Statistics from the past 6 months
How we did it:
Building a genuine connection with Peggy was the key to making her feel comfortable stepping into more dynamic, video-based content. At first, she was hesitant about producing moving content, but by focusing on authenticity and her strengths, we encouraged her to create posts that felt natural and approachable
We introduced community-driven content designed to resonate with her audience. Instead of sticking to generic real estate updates, we highlighted local insights and lifestyle elements that her followers could relate to on a personal level. This shift allowed her page to feel less like a sales channel and more like a place where people could connect, learn, and engage.
One of the biggest changes—and most impactful—was showcasing more of Peggy herself. Audiences don’t just want to see listings; they want to feel connected to the person behind the page. By letting Peggy’s personality, warmth, and expertise shine through, we saw her engagement rise and her presence strengthen. This balance of professionalism and personal touch reinforced her reputation as a trusted and approachable real estate agent in the western suburbs of Chicago.
